ENQOA™ // Due Diligence

Empowering investors with critical marketing due diligence

IN SHORT

We perform critical due diligence in marketing and provide interim cooperation within strategy, operations as well as recruitment

MARKETING DUE DILIGENCE FOR INVESTORS

Marketing due diligence involves assessing various aspects of a business's marketing strategies, operations, and performance to make informed investment decisions.

Effective marketing due diligence helps investors and venture capitalists make informed decisions about the potential of a business, its competitive positioning, and the sustainability of its marketing efforts.

DUE DILIGENCE SCOPE

Market Analysis

Evaluate the target market's size, growth potential, trends, and competitive landscape. Assess whether the company's products or services align with market demands.

Customer Segmentation

Understand the customer base, including demographics, preferences, and behavior. Analyze customer acquisition and retention strategies.

Brand and Reputation

Assess the strength and recognition of the company's brand. Consider any potential reputation risks or issues.

Marketing Strategy

Review the company's marketing plan, objectives, and tactics. Analyze the effectiveness of current marketing campaigns and strategies.

Digital Presence

Evaluate the company's online presence, including website quality, social media engagement, and digital advertising effectiveness.

Sales and Distribution Channels

Understand how the company reaches customers, including distribution partnerships, online sales, and physical retail locations.

Marketing Technology Stack

Examine the tools and technologies used for marketing automation, analytics, customer relationship management (CRM), and data management.

Content and Messaging

Assess the quality and consistency of marketing content, messaging, and storytelling. Ensure alignment with brand values and target audience.

Customer Feedback and Reviews

Analyze customer reviews, feedback, and ratings to gauge customer satisfaction and identify potential issues.

Competitor Analysis

Study the competitive landscape to understand how the company compares to industry peers. Identify potential threats and opportunities.

Regulatory Compliance

Ensure the company complies with relevant marketing regulations and industry standards, such as GDPR, FTC guidelines, and industry-specific regulations.

Marketing Team and Talent

Evaluate the expertise and capabilities of the marketing team. Consider leadership, skills, and experience.

Marketing Budget and ROI

Review marketing budgets and assess the return on investment (ROI) for marketing activities. Determine if marketing expenses are sustainable and effective.

Customer Acquisition Costs (CAC) and Lifetime Value (CLV)

Calculate CAC and CLV ratios to understand the cost of acquiring customers and their long-term value to the business.

Intellectual Property

Identify and protect any intellectual property related to branding, trademarks, patents, or unique marketing assets.

Market Entry and Expansion

If applicable, assess the company's plans for entering new markets or expanding its marketing efforts.

Risk Assessment

Identify potential risks related to marketing, such as changes in consumer behavior, emerging competition, or shifts in advertising platforms.

Long-Term Growth Strategy

Understand the company's long-term marketing and growth strategy, including innovations and adaptations to market changes.