26 September 2026
How to test a price increase before you send the letter
How to test a price increase with customers before you announce it: a four-week conjoint or MaxDiff sequence that shows which segments absorb, switch or need buying back.
Make better bets. Avoid costly mistakes.
ENQOA answers the commercial questions your dashboards can't: why customers leave, why deals are lost, which features cost more than they earn, and what you should stop paying for.
Companies the team has helped
Four questions we answer.
Each is a fixed-scope diagnostic that combines the data you already have with the conversations nobody has had yet.
Why do customers leave us?
Know who is at risk, what predicts it and when you can still act.
Fix churnWhy don't our sales reps sell more?
Hear from the decision-makers who said no, then compare with what Sales thought happened.
Fix salesWhich features cost more than customers value?
Measure what actually drives choice and willingness to pay, and what can be cut.
Fix low value featuresWhat are we paying for insight nobody uses?
A savings list, an automation plan and a 90-day plan for a leaner insight function.
Cut insight costsSelected impact
ENQOA builds upon the learnings from hundreds of client cases from both agency and client perspective.
−18%
annual customer churn within one year for a Nordic digital-services company, after a churn diagnostic and targeted retention actions.
SEK 34m
added annual revenue within one year from a data-led menu and offer optimisation.
+22%
members within one year for a membership organisation, following a customer experience review.
SEK 7m
consumer insight costs removed over three years for a global FMCG company, with the same level of delivery.
How it works
Senior expertise, small scope, fast turnaround. No research programme, no junior team.
A conversation
Thirty minutes on the decision you need to make. If a diagnostic is not the right tool, we say so.
A fixed-scope diagnostic
Typically three to eight weeks. Your data, interviews with your people and short targeted research with customers or lost prospects.
Decisions, not a deck
Recurring patterns, prioritised actions and, where useful, a simple model or simulator your team keeps using.
You work directly with Jens.
Jens Ammitzböll has spent more than 20 years on both the client and agency side, at Kantar, Euromonitor, Great Works and IBM. ENQOA is built on many hundreds of client cases, and on the habit of starting with the decision rather than the method.
Insights
All insights25 September 2026
Positioning is a bet. Here is how to make a better one
Positioning is a choice about which customers to win and why they should choose you. Treat it as a bet: define the options, test with evidence, commit.
4 September 2026
Marketing due diligence: a practical checklist for investors and boards
Financial due diligence checks the numbers. Marketing due diligence checks whether the customers, market and proposition behind them will actually hold.
Questions people ask before they call
What does ENQOA do?
ENQOA is a Stockholm-based commercial insight consultancy. We run fixed-scope diagnostics that answer four questions: why customers leave, why sales reps lose deals, which product features cost money without adding customer value, and what you are paying for insight nobody uses.
Who is ENQOA for?
Commercial, marketing, sales and insight leaders in mid-sized and large companies, mainly in the Nordics, who need a clear answer to a specific commercial question rather than a large research programme.
How do I start?
Call +46 701 84 21 62, email jens@enqoa.com or use the contact form. We start with the decision you need to make and propose the leanest way to support it.
Discuss your challenge with us
You talk directly to Jens. First conversation is free and usually within a day.
- jens@enqoa.com
- Office
- Kungsgatan 64, 111 22 Stockholm
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