Insights
26 September 2026 · 5 min read
How to test a price increase with customers before you announce it: a four-week conjoint or MaxDiff sequence that shows which segments absorb, switch or need buying back.
25 September 2026 · 5 min read
Positioning is a choice about which customers to win and why they should choose you. Treat it as a bet: define the options, test with evidence, commit.
4 September 2026 · 5 min read
Financial due diligence checks the numbers. Marketing due diligence checks whether the customers, market and proposition behind them will actually hold.
14 August 2026 · 4 min read
Most insight budgets carry spend that supports no decision. Six practical ways to cut research, subscription and agency costs while keeping what matters.
24 July 2026 · 4 min read
When to use MaxDiff, conjoint analysis and A/B testing to decide which features to strengthen, simplify or remove, and what each method can actually prove.
3 July 2026 · 4 min read
Lost-deal reviews run by sales hear a polite version of the truth. Independent, paid win/loss interviews with decision-makers reveal the real patterns.
12 June 2026 · 7 min read
A practical guide to churn rate analysis: how to calculate churn, worked examples, and the three data sources you already own that explain why customers leave.
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